Clockwork City believes future-proofed place-management requires three layers of connectivity. To achieve this, we offer a holistic approach to developing an evidence-based ‘Connected Place Strategy’, and an achievable, focused action plan.
The first layer of connectivity is the most basic – the digital and physical infrastructure required to build and support a connected, ‘digital’ place. This means assessing fixed line (broadband), mobile (2G, 3G and 4G) and wireless (Wi-Fi) provision, and considering these as equally important to maps, wayfinding tools, road and public transport accessibility.
The second layer is ‘connectivity for discoverability’. A connected, discoverable place is one where businesses, services, opportunities and things can easily and equally be discovered via online, on-street, in-store and mobile channels. These places use a common language across a range of platforms, both virtual and physical, to engage with the connected consumer. This crucial second layer of connectivity can be achieved by supporting town centre businesses and partnerships through digital business skills training, and coordinated collective digital and traditional marketing.
The third layer of connectivity is between a place and the wider regional context. This sits at the holistic heart of Clockwork City’s ‘Connected Place Strategy’, ensuring town centres, high streets, new and established neighbourhoods develop to compliment macro socio-economic goals. This also works to connect the social, economic, and cultural functions of a place; rather than operating in silos, future-proofed place-management can create opportunities for individuals, businesses and community groups to interact, form shared knowledge networks, and build stronger day, evening and night time economies with common aspirations and connectivity in mind.