Top

Technology is changing the way consumers discover, access and use places. Clockwork City offers place-makers and businesses training to develop vital digital skills to support online and offline activity as part of our ‘Connected Place Strategy’.

 

‘Going to town’ often begins online through a smartphone or tablet, and yet many locations and businesses are not digitally visible enough to the Connected Consumer. Lloyds Bank found that the most digitally mature organisations are 64% more likely to report increased turnover than their non-digital counterparts.

Digital Business Skills (Foundation)

Module 1: Understand your Customers and Digital Marketing, covering the basics of marketing and utilising online channels for business purposes.

 

Module 2: Develop your Business Online, an introduction to online, e-commerce and omnichannel activity, reviewing existing websites and feedback on how to maximise business websites.

 

Module 3: Grow your Business through Social Media, an introduction to social media and generating rich content to keep customers engaged and attract new audiences.

Digital Business Skills (Implementation)

Module 4: Google for Small Business, using the suite of Google free tools for SMEs, such as Google Analytics, KeyWord and a detailed implementation of Google My Business.

 

Module 5: Twitter for Small Business, from account set-up, basic Tweeting mechanics to TweetDeck scheduling and targeted customer engagement.

 

Module 6: Facebook, Instagram and other Social Creatures, creating a business presence on Facebook and Instagram, generating highly visual content, learning how to reach customers effectively and use dashboard management tools to fit social media into the working day.

Support and Mentoring

Following on from the Digital Business Skills and Implementation workshops, these 1-to-1 sessions are conducted by Clockwork City over a six-week period. The support takes a detailed, direct approach to setting and achieving a key objective with each participating business/place-maker, and helping them achieve this.